Posts Tagged ‘Smart Phones’
US Paid Search Metrics By Device, Q2 2012 [CHART]
Despite having lower cost per click rates than PCs, tablets offered a 68% higher ROI than PCs for US search advertisers in Q2, based on 20% higher conversion rates.
Read MoreHispanic Engagement With Online Ads [CHART]
Hispanics are 80% more likely to say that they usually remember the brands they see advertised online, across all devices.
Read MoreTime Spent By Chinese Viewing Online Video By Device [CHART]
There were 350 million online video watchers in China as of June 2012. That’s 40 million more people than the total population of the US last year.
Read MoreFacebook Users Attention Fixation Order Across Platforms [EYE TRACKING]
A new study by eye-tracking outfit EyeTrackShop illustrated Facebook’s struggle to monetize its mobile ads without diminishing its users’ experience.
Read MoreFacebook Users Visual Attention Across Platforms [HEATMAPS]
A new study by eye-tracking outfit EyeTrackShop illustrated Facebook’s struggle to monetize its mobile ads without diminishing its users’ experience.
Read MoreChanging Social Behaviors [PRESENTATION]
49 percent would rather text than call; 30 percent would rather connect with close friends via social sites than traditional methods.
Read MoreLocation-Based Advertising Usefulness By Generation [CHART]
45% of 13- to 17-year-olds surveyed said they thought location-based ads were more useful than traditional ads.
Read MorePost Mobile Ad-Viewing Acts [CHART]
22% of US smartphone users had made an online purchase via PC after seeing a mobile ad, more than quadruple the percentage who had purchased on their phone.
Read MoreTablet CPC Lower Than Desktops [INFOGRAPHIC]
The Q2 2012 Global Digital Advertising Update from Adobe found that search marketers can get more value from mobile campaigns than they now can on the PC.
Read MoreMobile Phone Use For TV Content By Generation [CHART]
32% of cell owners used their mobile devices to find television-related content.
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