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Posts Tagged ‘Smart Phones’

US Smart Phone, PC & TV Users, 2008-2012 [CHART]

The smart phone audience is creeping closer to PC audience levels.

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American Smart vs. Feature Phone Penetration, Oct. 2010-June 2012 [CHART]

Nielsen says that two-thirds of new mobile phone buyers are opting for smart phones. It’s likely therefore that smart phone ownership will reach at least 60% in the US by the end of Q4.

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Percent Of Mobile Restaurants, Auto & Travel Searches That Result In Purchases [CHART]

89% of smart phone owners and 84% of tablet users have immediate purchase intent and take action within 24 hours of their restaurant research. However 64% of smart phone and 44% of tablet users in Restaurants make a decision within an hour.

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TV & Mobile Device Use By Generation [CHART]

Almost two-thirds of Gen Y (aged 13-32) smartphone owners report using their device while watching primetime TV, while 56% of Gen X (33-46) smartphone owners do the same.

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Mobile Devices & Insomnia [CHART]

Tablet and mobile activities are as likely to keep device owners awake as are TV and computer activities.

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Top Technologies Essential For College Students [CHART]

Students are most interested in buying laptops, fridges, and large televisions to take with them as they begin college life.

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Japanese Smart Phone Video Viewers, 2011-2016 [CHART]

22.2 million smart phone users in Japan will watch video on their devices in fiscal year 2012.

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Facebook Mobile vs Web Ads By Device [CHART]

Online eye tracking study firm EyeTrackShop found in July that while US participants were more likely to view and dwell on ads on tablets than on the desktop web, ad recall was lower.

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Time Spent With Mobile Apps vs Mobile Web, May 2011 & May 2012 [CHART]

In May 2012, US smart phone users spent 81% of their time with smart phone apps—up 9 percentage points from May 2011.

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Americans Who Use Location-Based Services By Device, 2011 & 2012 [CHART]

Nearly twice as many adults used location-based services in 2012, as compared to 2011.

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