Posts Tagged ‘Smart Phones’
American Seniors' Technographics [CHART]
Although a majority of seniors have mobile phones, comparatively few have smart phones.
Read MoreDemographics Of American Mobile & Smart Phone Users, 2012 [TABLE]
Over three-quarters of Hispanics used the mobile internet, compared with 73% of blacks and only 60% of whites.
Read MoreMultitainment Behavior By Generation, March 2013 [TABLE]
81% of Americans almost always or always engage in another activity while watching their home TV, with that figure rising to a high of 88% among 24-29-year-olds.
Read MoreAmerican Device Ownership, 2011 vs 2012 [CHART]
The rapid increase in smart device penetration in the US means that 26% of Americans surveyed late last year reported owning a laptop, smartphone and tablet, up from 10% in 2011.
Read MoreBaby Boomer Mobile Phone Users, 2012 [CHART]
Nearly eight in 10, or 59.9 million baby boomers, were regular internet users in 2012—and they were even more likely to use mobile phones.
Read MoreMillennial Mobile Phone Users, 2012 [CHART]
92.3% of Millennials used a mobile phone in 2012, among whom 63.2% used the mobile web and slightly fewer used smart phones.
Read MoreGeneration X Mobile Phone Users, 2012 [CHART]
Gen Xers are highly connected on the go, with nearly 95% using mobile phones, and 60.3% of that group using smart phones.
Read MoreTwitter Buzz & TV Ratings, March 2013 [CHART]
For 18-34-year-olds, an 8.5% rise in Twitter volume corresponds with a 1% increase in TV ratings for premiere episodes.
Read MoreMobile & Loyalty Programs [INFOGRAPHIC]
This infographic illustrates the potential of loyalty programs coupled with mobile wallets.
Read MoreConsumer Reactions To Unoptimized Mobile Email, March 2013 [CHART]
43% of consumers say they read emails most often on a smart phone (36.4%) or tablet (6.9%) as opposed to a desktop or laptop computer.
Read More