Smart Phones Archives - Page 65 of 101

Popular Features Of Local Business Search Sites By Device, December 2012 [TABLE]

Around 77% of those who conducted a local search on either a mobile phone or tablet went on to make a purchase either in-store, online or over the phone.

Top Mobile Apps Used For Local Business Search, December 2012 [TABLE]

Google Maps was the No. 1 app used for local searches on phones and tablets, at 35% and 25%, respectively.

Devices Used By Stage Of Local Business Searches, December 2012 [CHART]

Where mobile phones and tablets really showed their specific utility was in the share of local searches that ended on the devices—18% for each, compared with 4% of PC searches.

Mobile Americans Who Use Search/Navigation Sites or Apps, April-December 2012 [CHART]

In only eight months, the number of overall US searches on mobile phones and tablets rose 21%.

Top Local Markets For Digital Media Use, 2012 [TABLE]

Use of the internet for social networking was highest in Austin and Seattle (62% of each market’s population in the 30 days prior to the survey), while New Orleans topped the charts for newspaper website access (40%).

Marketing Input Consumers Would Give For $25, April 2013 [CHART]

For $25, 96% of consumers would demo a product or service if approached in a public setting.

Devices Use For Multitainment, 2012 vs 2013 [CHART]

Regular use of tablets while watching TV (on a TV set) has soared from 11% in 2012 to 44% this year.

Most Influential Ad Platforms For Automotive Purchase Decisions, March 2012 [CHART]

55% of respondents’ digital ad spending went to paid search engine marketing (SEM).

Top Sources For Coupons, April 2013 [CHART]

95% of consumers use coupons when they shop, including 30% who claim to do so every time they shop.

Multiscreen Behavior With Facebook & Twitter By Gender, March 2013 [CHART]

Women were slightly more likely than men to turn to social media while watching TV, traveling and exercising, and significantly more likely to do so while shopping.