Posts Tagged ‘Smart Phones’
Attitudes Of Singles Toward Their Relationship With Their Smart Phone By Age, May 2013 [TABLE]
More than half of single smart phone users between 21 and 42 years old said they were so dependent on their mobile device that it was like an addiction.
Read MoreUS Dual Tablet & Smart Phone Users, 2011-2017 [TABLE]
eMarketer estimates more than 73 million tablet users—57% of the US tablet-using population and 30% of US internet users—will also use a smartphone at least once per month this year.
Read MoreConnected Device Ownership Among Tablet Owners, April 2013 [CHART]
The vast majority of consumers who use tablets also own a host of other web-enabled devices.
Read MoreeCommerce Conversion Rates By Device, Q2 2012 – Q2 2013 [CHART]
During the second quarter of the year, tablet traffic converted as well as traffic from traditional computers, while maintaining a similar average order value.
Read MoreVideo Engagement: Live vs On-Demand Video, Q2 2013 [CHART]
While tablet viewers spent nearly 4 times longer watching live video than on-demand during Q2, PC viewers spent about 15 times longer, and connected TV users 10 times longer.
Read MoreLocation-Based Services Demographics, May 2013 [CHART]
12% of smart phone owners use services such as Foursquare to “check in” to certain locations or to share their locations with their friends.
Read MoreMobile Video Ad Views By OS, Q2 2013 [CHART]
During the second quarter of the year, 17.5% of US rights-managed online video views occurred on a mobile phone (13.2%) or tablet (4.3%), almost double the 9.2% from Q2 2012.
Read MoreDevice Ownership By Income Level, September 2013 [CHART]
Tablet owners tend to have higher incomes than smart phone and PC owners.
Read MoreParties Most Responsible For Protecting Smart Phone Users' Privacy, June 2013 [CHART]
The vast majority of respondents—76%—believed they held the most responsibility for managing their own privacy protections.
Read MoreMarketing Email Click-To-Open Rates By Industry & Platform, Q2 2013 [TABLE]
While readers clicked on 23% of emails opened on desktop in Q2 2013 in the US, only 11% did so for emails on mobile.
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