Posts Tagged ‘Smart Phones’
Mobile App Marketing Goals, May 2013 [CHART]
The primary goal of mobile apps was building frequency of interactions and engagement with a brand.
Read MoreTypes Of Mobile Retail Ads Most Likely To Be Clicked, March 2013 [CHART]
One-third of tablet owners and nearly one-quarter of smartphone owners were most likely to click on ads that were locally relevant to them.
Read MoreDevices Used By Baby Boomers To Consume Online Content, September 2013 [TABLE]
Only four in 10 of boomers used a mobile device to get online, with three in 10 accessing it on a smartphone and one in five via a tablet.
Read MoreHR Technology Trends [INFOGRAPHIC]
This infographic by Spark Hire illustrates some HR technology trends.
Read MoreMobilesitting [VIDEO]
David Erickson the results of a Harris Interactive survey showing the ages of children parents have distracted via mobile devices.
Read MoreUS Adult Smart Phone Mobile Coupon Users, 2012-2015 [CHART]
More than 28% of people who own a mobile device redeemed a coupon this year.
Read MoreMobile vs. Desktop Video Engagement Rates, Q3 2013 [CHART]
The average click-through rate (CTR) for video campaigns in Q3 was almost three times higher on smart phones and tablets (13.64%) than on desktops (5.45%).
Read MorePrimary Entertainment Devices For Young Mobile Users, October 2013 [CHART]
Among 18-34-year-old smart phone and tablet users, a leading 35% count those devices as their primary entertainment medium.
Read MoreUS Travel & Leisure Search Advertising Click Share By Device, Q2 2012-Q2 2013 [CHART]
Tablet and smart phone click shares for paid search ads in the travel and leisure category have increased more than 60% between Q2 2012 and Q2 2013.
Read MoreImpact Of In-Store Text & QR Scans, October 2013 [CHART]
31% of US smart phone owners have texted or scanned a QR code to get more information or a special in-store deal.
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