Posts Tagged ‘Smart Phones’
US Apparel & Accessories eCommerce Metrics By Device, Q3 2012 & Q3 2013 [TABLE]
In 2012, tablets for the first time were responsible for a majority of US retail mCommerce sales, and that share will expand further in the coming years.
Read MoreFrequency With Which US Mothers Occupy Their Children With Smart Phones, June 2013 [CHART]
More than one-third reported rarely or never allowing their children to use their smartphones.
Read MoreTop 10 Smart Phone Apps, October 2013 [CHART]
With 25.5% reach among adult iOS and Android app users, Instagram ranked as the 10th-largest smartphone application during the 3-month period ending in October 2013.
Read MoreOnline Video Ad View Share By Device & Content Duration, Q3 2013 [CHART]
During Q3, 72% of ad views on Android phones were derived from content less than 5 minutes in length, with the corresponding figure at 77% for iPhone users.
Read MoreGlobal Mobile Gaming Revenues By Device Type, 2012, 2013 & 2016 [CHART]
In 2012, tablets accounted for just over 23% of the mobile gaming market, while smartphones boasted a portion of nearly 77%—a 54-percentage-point lead.
Read MoreShare Of Average Time Spent Per Day On Select Online Activities, 2010-2013 [TABLE]
Fragmented multiscreen media consumption has left marketers struggling to keep up or get a word in edgewise.
Read MoreMobile Shopping & Mobile Offers, December 2013 [TABLE]
61% of respondents have performed at least a single shopping-related task on their mobile phone, and 36% have shopped on their smartphone at some point during the last 3 months.
Read MoreBrand Advocacy Rankings, December 2013 [TABLE]
Among the sample of brands studied, the average difference between the top-line growth of the highest- and lowest-scoring brands was 27% points.
Read MoreUnaided Brand Recall For Online Video By Device, June 2013 [CHART]
Millennial video viewers recalled ads with less frequency than did Gen Xers, no matter what device was being used to watch content.
Read MoreHow People Watch Mobile Online Video by Device & Generation, June 2013 [TABLE]
Video apps emerged as a popular means of watching digital videos across all age demographics.
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