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Posts Tagged ‘Smart Phones’

Active Mobile Use By Device Type, 2013 vs 2014 [CHART]

Over the course of a year, the installed base for Phablets doubled.

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Market Share Of Mobile Device Types, 2013 vs 2014 [CHART]

In 2013, a mere 2% of the kinds of devices Flurry saw were Phablets, whereas in 2014, Phablets represent 10% of all device types.

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Share Of Time Spent With Smart Phone Apps, June 2014 [CHART]

Mobile’s share of digital consumption continues to grow, with apps hogging more mobile time on smartphones (88% share) than tablets (82%).

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Most Recent Method Used To Redeem Mobile Coupons, June 2014 [CHART]

More than one-quarter of US digital couponers who had found a coupon via smartphone in the three months leading up to polling ultimately redeemed that deal in a store.

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Smart Phone Penetration In Top 15 Local Markets, May 2014 [CHART]

Smart phone adoption stood at 72% of Americans mobile subscribers aged 13 and older in May.

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Devices Used To Watch Online Video By Age, October 2013 [TABLE]

Younger US mobile device users watched more digital video overall than older ones.

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Time Spent Watching TV/Movies By Generation & Device, December 2013 [CHART]

For the most part, the younger the person, the more likely he or she is to consume video on a mobile device.

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Why People Don't Click On Mobile Ads, March 2014 [CHART]

The most popular reason smartphone and tablet users hadn’t clicked on mobile ads in the past month was because they just weren’t interested in the offering.

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Online Video Ad View Share By Content Length & Device, Q2 2014 [CHART]

Several trends in the video advertising industry indicate that digital video long-form viewing is increasingly mirroring the TV experience.

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US Smart Phone Penetration, January 2012 – June 2014 [CHART]

Some 71.6% of US mobile subscribers owned a smartphone during the 3 months ending in June (Q2), up from 68.8% in Q1 and 59% in Q2 2013.

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