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Posts Tagged ‘Smart Phones’

Share Of Time Spent Watching Online Video By Duration & Device, Q3 2014 [TABLE]

Mobile phones and tablets accounted for a combined 30% share of digital video views worldwide in Q3 2014, a quarter-over-quarter increase of 20%.

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Connected Devices People Want To Buy, October 2014 [CHART]

Nearly one-fifth of US internet users intended to purchase a wearable device within the next 12 months.

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US Smartphone Penetration Growth, 2012-2014 [CHART]

72% of mobile subscribers aged 13 and older owned a smartphone during the 3-month average period ending in September.

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Primary Device Used To Share Current Events, Q3 2014 [CHART]

With Facebook still leading in social network adoption, it is overwhelmingly the dominant channel for discussion about current events.

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Primary Device Used To Discuss Current Events, Q3 2014 [CHART]

Social media users are much more likely to share content via mobile devices after a major current event occurs.

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Top Ad Channels For Reaching Upscale Americans, November 2014 [TABLE]

US adults with household income of at least $75,000 are more likely to have seen or heard a range of advertising forms than the average American adult.

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Top 15 Advertising Channels For Wealthy Boomers, December 2014 [CHART]

TV ads have the broadest reach among upscale Boomers (those aged 50-68 with household income of at least $75k).

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Mobile Streaming By Age Group, December 2014 [CHART]

Some 43% of US smartphone-owning adults used their device to stream music and listen to online radio during the week prior to Deloitte’s survey.

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Consumer Electronics Purchase Intent, December 2014 [CHART]

8 in 10 American adults have at least heard of wearables, and more than 4 in 10 are very familiar with them.

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Visitors To Travel Content By Device, July 2014 [TABLE]

61.1 million consumers were expected to look up information prior to a trip via a mobile device this year—representing 47.4% of digital travel researchers.

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