Posts Tagged ‘Showrooming’
Amazon Showrooming, March 2013 [CHART]
Study looks at which retailers are most at risk of showrooming behavior, by examining showroomers’ propensity to visit the retailer before buying an item on Amazon.
Read MoreAmerican Online Cross-Channel Shopping Behavior, January 2013 [CHART]
US consumers are increasingly “channel-hopping” while shopping.
Read MoreBeyond Social Media: No Death Star For You! [PODCAST]
This week’s highlights include the White House’s response to a Death Star petition, Hilton’s humorless attempt at humor, TOMS charitable experience& much more.
Read MoreCustomer Loyalty In The Age Of Showrooming [PRESENTATION]
This presentation by faberNovel looks at strategies for bricks and mortar retailers to fight online competition.
Read MoreHow Mobile Changed Customer Behavior [CHART]
Marketers’ opinions about customer behavior, and how the adoption of mobile devices has possibly changed the way they arrive at conversion.
Read MoreHow In-Store Online Research Affects Purchase Decisions [CHART]
Most in-store online shoppers (62 percent) actually wound up buying the item they were considering but many of them bought it online (showrooming).
Read MorePost-Product Scanning Or Texting Behavior, August 2012 [CHART]
Of smart phone users who had scanned product information or texted for it, 48% reported that the practice made them feel better about their purchase.
Read MorePost-Store Acts Of US Showroomers Vs. Mobile Phone Owners, August 2012 [CHART]
About three in 10 showrooming customers later made a purchase from the website of the store they had visited, while one-quarter bought the item they sought from a competitor.
Read MoreEffect Of Smart Phone Owners' In-Store Research [CHART]
14% of American smart phone owners who have scanned or texted for product information while in-store say they made an unplanned purchase as a result.
Read MoreEffect Of Online Discounts On In-Store Purchases [TABLE]
45% of customers would leave a store and buy a product online if they found it at a 2.5% discount while comparison shopping using their mobile device.
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