Showrooming Archives - Page 3 of 5

Showroomers' Response To Permanent Price Matching, June 2013 [CHART]

40% of American adults claim to have checked out a product in a brick-and-mortar store before purchasing it elsewhere online.

mCommerce Activities Of Affluent Americans By Device, April 2013 [TABLE]

Among US internet users ages 21 and older earning more than $150,000, more than eight in 10 owned a smart phone, while 56% reported owning a tablet.

Retail Mobile Path To Purchase, May 2013 [TABLE]

Just 6% of smartphone users conducted their most recent mobile retail search in-store.

Millennials' Preferred Purchase Methods By Select Product Categories, May 2013 [TABLE]

Webrooming (doing research online and then buying in-store) is actually a far more popular activity among Millennials than showrooming across several product categories.

Affluents' Shopping Habits, May 2013 [TABLE]

Wealthy consumers are as likely to make purchases in-store as online, and few have embraced showrooming, loosely defined as the practice of checking out a product in-store before buying online.

Smart Phone Shoppers' In-Store Product Research Resources, May 2013 [CHART]

79% of smart phone owners qualify as smart phone shoppers.

Consumers & Cross-Channel Retail, April 2013 [TABLE]

49% of US consumers believe the best thing that retailers can do to improve the shopping experience is to better integrate in-store, online and mobile shopping channels.

Retailers’ Mobile Price Comparison Policies, April 2013 [CHART]

A greater proportion of retailers are choosing to either ignore showrooming practices or price match, although the predominant way of dealing with showrooming remains simply aiming to stay competitive.

Retailers Benefiting From Showrooming, March 2013 [TABLE]

Among those who researched a product while at Best Buy, twice as many ended up purchasing the item at Target (20%) as did at Amazon (10%).

Beyond Social Media: Businessweek's Racist Cover, Telecommuting & A Jedi Mind Meld Response [PODCAST]

This week’s highlights: Bloomberg Businessweek’s Racist Cover, Telecommuting, Best Buy Price Match, A Jedi Mind Meld Response, Google search & DYI How To videos.