Posts Tagged ‘Shopping’
Role Of Consumer Mobile Apps In The Purchase Cycle, October 2013 [CHART]
The highest percentage of execs—31%—said the role of a mobile app during the purchase cycle was to retain customers.
Read MoreOnline Shoppers & Emails Featuring Relevant Product Recommendations, January 2014 [TABLE]
Online shoppers who have opted in to receive promotional emails from retailers not only welcome relevant product recommendations in the messaging they receive, but would also be prepared to share personal preferences in order to receive those personalized recommendations.
Read MoreTop Influences Over Holiday Shopping, January 2014 [CHART]
48% said online ratings and reviews frequently or always influenced their online purchases, and 37% said the same about their in-store purchases.
Read MoreHow Customers Interact With Top Retailers, January 2014 [CHART]
Consumers were more likely to have viewed a company’s catalog (17%) than to have interacted with the company via social media (3%).
Read MoreImportance Of Shopping Factors To Deal Seekers, January 2014 [TABLE]
A Experian new report segments shoppers into 6 deal-seeking segments, ranging from Deal-Seeker Influentials to Deal Rejectors.
Read MoreMobile Share Of Online Shopping Traffic & Sales, Q4 2013 [CHART]
While smart phones far surpassed tablets in online shopping traffic share (21.3% vs. 12.8%) during the fourth quarter, tablets drove 11.5% of all online sales, compared to 5% for smart phones.
Read MoreHoliday Desktop eCommerce Sales Growth Through December 22, 2012 vs 2013 [CHART]
The growth rate for the holiday season through December 22nd stood at 10%. Even so, IBM reports a robust 16.5% increase in online sales on Christmas Day.
Read MoreDigital Shopping Tools That Most Influence Their Users, December 2013 [TABLE]
At least 8 in 10 respondents are aware of traditional tools such as retailer websites (86%), search engines (84%), and printable coupons (81%), with newer tools such as mobile coupons (59%), shopping apps (54%) coming on strong.
Read MoreUS Holiday Retail eCommerce By Shopping Period, 2013 vs 2012 [TABLE]
Overall, for the period beginning November 1 and ending December 9, digital retail sales were up 9%.
Read MoreUS Mothers' Smart Phone Activities, 2011 & 2013 [TABLE]
Escapism (39%), social (23%), and shopping (12%) were the most popular functions among mothers glued to their mobiles.
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