Shopping Archives - Page 23 of 31

Americans' Money-Saving Tactics [CHART]

Smart shoppers are consulting multiple platforms to aid with shopping and to save money.

African American Shopping Behavior, September 2012 [TABLE]

African-American consumers make more shopping trips per year than other households (162.5 vs. 151.5), but spend less per trip ($38.2 vs. $45.7).

Effect Of Smart Phone Owners' In-Store Research [CHART]

14% of American smart phone owners who have scanned or texted for product information while in-store say they made an unplanned purchase as a result.

Digital Retail Tools' Effect On Product Trials, September 2012 [CHART]

36% of US consumers surveyed who follow a retailer on social media said that the retailer’s updates had led them to try a new product they had not bought before.

mCommerce Purchase Considerations, September 2012 [CHART]

52.4% of the smart phone and tablet owners surveyed cited price as the most important consideration for making a mobile purchase.

Research Sources Of eShoppers By Product Category [CHART]

Retail websites were more commonly used for product research than search engines, online ads, online reviews, retail emails and a wide variety of other information sources before consumers made online purchases.

Multi-Screen Behavior [INFOGRAPHIC]

90% of people move between devices to accomplish a goal.

Sections Of Websites On Which Users Watch Product Videos [CHART]

Half of US internet users had watched product videos on the homepage of a retailer, and 47% had watched them on product pages.

Mobile Moms & Back-To-School Shopping [INFOGRAPHIC]

The Interactive Advertising Bureau and Meredith’s Parents Network released a joint study called “Moms Go Back-To-School with Mobile.”

Multi-Device Path To Purchase [TABLE]

Two in three respondents used multiple devices sequentially to shop online, with the path to purchase beginning on a smart phone for 65% of those respondents.