Shopping Archives - Page 14 of 31

Ad Viewability Benchmarks By Site Type, 2012 [CHART]

Covering 2012 activity, the data shows that viewability rates were lowest on shopping and auction (34.3%) and ad network (36.7%) sites, and highest on employment (68.5%), news (67%) and music and streaming media (66.1%) sites.

LGBT Mobile Shopping Activities, June 2013 [CHART]

Men are more likely than women to engage in a variety of mobile shopping activities, with gay men more likely to: use mobile scanners while shopping (39% vs. 32%).

Affluent Shoppers' Preferred Purchase Channels By Demographic, April 2013 [CHART]

The store still won out as the most common place to make a purchase among affluent consumers, cited by 78% of respondents.

B2B Procurers' Online Shopping By Age, June 2013 [CHART]

Millennial B2B buyers are far more likely than their older counterparts to make online purchases.

US Mobile Shoppers Who Use Tablets, 2011-2017 [TABLE]

In 2011, there were 23.2 million US mobile shoppers using tablets.

Six Types Of Online Shoppers, June 2013 [TABLE]

Compete and GroupM have released a new report that analyzes more than 168,000 purchases of consumer electronics in which the consumer used digital media somewhere along their purchase path.

Female Deal Shopping Motivations, May 2013 [CHART]

Asked their motivation for deal shopping, 36% of “general market women” said that they’re on a strict budgets and that deals help them live within their means and stretch their dollars.

How Millennials Spend Their Free Time By Gender, May 2013 [CHART]

58% of Millennial men said they watch TV, with about 4 in 10 saying they listen to or play music.

Millennials' Attitudes Toward Shopping By Gender, May 2013 [CHART]

Millennial (18-35) women are 52% more likely than their male counterparts to agree that they “love to shop” (44% vs. 29%).

Amount Of Mobile Shopping By American Moms, December 2012 [CHART]

Only 11% of moms said mobile was the shopping method they would choose, if given only one option.