SEO Archives - e-Strategy

Twitter/Google Deal = Amazing Consumer Insight Tool [VIDEO]

David Erickson discusses the prior implementation of the Twitter Firehose in Google search results, and how it offered amazing insight into consumers’ social media behavior.

Google Hashtag Searches [VIDEO]

David Erickson discusses Google’s inclusion of Google+ posts in the sidebar of searches for hashtags.

Google's New Linking Rules [VIDEO]

During this segment of the 10th episode of the Beyond Social Media podcast, B.L. Ochman, David Erickson & Albert Maruggi debate the purpose, intent, effect and fairness of Google’s new linking rules.

Case Study: Miss Utah's Online Reputation Issues [VIDEO]

An examination of the online fallout over Marissa Powell’s (Miss Utah) flubbed answer to a question on income inequality and comparison it to Caitlin Upton.

Secrets To Acquiring Links Webinar [VIDEO]

This webinar by Stephan Spencer, author of Google Power Search and co-author of The Art of SEO, steps through the intricacies of link building.

Facebook Graph Search [VIDEO]

Steve Levy, author of In The Plex dissects Facebook’s new Graph Search and the impact it can have on the Internet search market.

Google's Knowledge Graph

Google is rolling out a semantic search improvement for their search results they call the Knowledge Graph.

Microsoft is getting its competition on with Google by adding social content to its search results. The new Bing will include a social sidebar that will draw relevant social posts from a user’s Facebook friends to accompany a search.

INTERVIEW: David Erickson On Social Media Marketing

David Erickson is interviewed by musician David LeDuc about social media marketing, discussing Pinterest, Facebook, Twitter, Google+ and social search.

Content Optimization For Search Visibility

David Erickson’s thoughts about optimizing content for search engine visibility for an interview conducted with David LeDuc.