SEM Archives - e-Strategy

Google Hashtag Searches [VIDEO]

David Erickson discusses Google’s inclusion of Google+ posts in the sidebar of searches for hashtags.

Brad Geddes Presents Google AdWords Enhanced Campaigns Case Studies [VIDEO]

Brad Geddes presents several Google AdWords Enhanced Campaigns case studies and looks at ways to take advantage of the data in this presentation for MN Search.

Google's Knowledge Graph

Google is rolling out a semantic search improvement for their search results they call the Knowledge Graph.

Microsoft is getting its competition on with Google by adding social content to its search results. The new Bing will include a social sidebar that will draw relevant social posts from a user’s Facebook friends to accompany a search.

INTERVIEW: David Erickson On Social Media Marketing

David Erickson is interviewed by musician David LeDuc about social media marketing, discussing Pinterest, Facebook, Twitter, Google+ and social search.

Content Optimization For Search Visibility

David Erickson’s thoughts about optimizing content for search engine visibility for an interview conducted with David LeDuc.

Googlers Explain How They Improve Google Search

A short video that gives you a sense of the work that goes into the changes and improvements that are made to Google almost every day. While an improvement to the algorithm may start with a creative idea, it always goes through a process of rigorous scientific testing.

Mike Grehan: Search & The Connected Consumer

Presentation by Search Engine Watch’s editor Mike Grehan for the Minnesota Interactive Marketing Association in May, 2011.

Google Consciousness: Algorithmic Sentience

What if Google’s search algorithm has achieved sentience? Social Media strategists and developers Rome Viharo and Maf Lewis reveal the likelihood that Google’s search algorithm may already be sentient, what it means, and what it represents as a metaphor for collective problem solving.

Interview: Google's Marissa Mayer Discusses Local Search

Searching for local information makes up 20 percent of Google queries, says Marissa Mayer, VP for Location and Local Services, in this interview with Beet.TV.