Segmentation Archives - Page 8 of 8

Email Marketing Conversions [INFOGRAPHIC]

Monetate created this infographic to illustrate how to increase email marketing conversions.

B2B Marketers' Use Of Email Features [CHART]

B2B marketers have an array of email marketing features at their disposable, but are not making use of all them to great degrees.

Leveraging Customer Data [CHART]

via emarketer.com The study found 72% of marketers worldwide used data to craft more timely, targeted messaging, and 58% of respondents used it to build richer customer segments and profiles, allowing them to create more targeted, nurturing campaigns. More than half (52%) also used customer insight and intelligence to directly influence the bottom line by…