Segmentation Archives - Page 6 of 8

Top Testing Tactics For Improving Conversions, November 2013 [CHART]

Marketers from around the world (but primarily from the UK) say that conversion rate optimization is crucially important to their online marketing strategies.

Most Important Tactics For Optimizing Display Advertising, July 2013 [TABLE]

As for online display, targeting also ranked high, though in this case, advertisers looked to segment audiences and then deliver ads based on that delineation.

Importance Of Omnichannel Strategy Elements, June 2013 [TABLE]

An aligned customer experience was the most important aspect of an omnichannel strategy for marketers worldwide, followed by more logistical tactics like inventory visibility and fulfillment.

Top Landing Page Optimization Objectives, August 2013 [TABLE]

More than three out of five B2B marketers sought to increase leads from the landing page.

Marketers' Belief In Importance Of Data To Segmentation & Targeting, June 2013 [CHART]

Data-driven marketing has seen a 227% increase over the course of H1 2013.

Most Difficult B2C & B2B Email Marketing Tactics, June 2013 [TABLE]

Segmentation ranked as among the top three challenges for both B2B and B2C marketers, cited by 29% and 25%, respectively.

Most Effective B2C & B2B Email Marketing Tactics, June 2013 [TABLE]

The greatest percentage of marketers felt challenged to create relevant and compelling content that will really draw in recipients.

SMBs Digital Marketing Objectives, March 2013 [CHART]

SMBs kept their goals for digital marketing simple: Driving sales and increasing brand awareness were No. 1 and No. 2, respectively.

Skills Needed To Be A Successful Marketer, June 2013 [CHART]

Respondents indicated that the most necessary skill today is the ability to use data analysis to extract predictive findings from big data.

SMB Top Online Marketing Objectives, June 2013 [CHART]

About half of SMBs engaged in digital marketing devote at least 50% of their marketing budgets to digital.