Posts Tagged ‘Segmentation’
B2B Marketing Databases Completeness, May 2014 [CHART]
Of the more than 61 million records analyzed, only about 1 in 8 contained completed industry, employee and revenue fields, data types that NetProspex reminds are crucial for segmentation and targeting.
Read MoreMost Effective Tactics For Improving Customer Lifetime Value, April 2014 [CHART]
About 3 in 4 global company marketers (primarily based in Europe) agree that customer lifetime value (CLV) is an important concept for their organization.
Read MoreTop Email Marketing Tactics Worldwide, February 2014 [CHART]
Just 28% of marketers polled worldwide said their company was optimizing email for mobile devices.
Read MoreMost Effective Email Marketing Tactics, February 2014 [VIDEO]
Closely grouped at the top are 3 main goals: improving lead nurturing (52%); improving click-through rates (50%); and increasing website traffic (49%).
Read MoreMost Requested Marketing Automation Features, February 2014 [CHART]
B2B marketers using fully integrated marketing automation are more likely than their peers to report being highly efficient and effective at marketing.
Read MoreEmail Marketing Benchmarks [INFOGRAPHIC]
This infographic from Experian illustrates some winning email marketing benchmarks.
Read MoreTop Email Marketing Initiatives In 2014 [CHART]
Respondents are paying more attention to increasing subscriber engagement (a leading 44% naming this one of their top-3 priorities).
Read MoreImportant Elements Of Retailers' Omnichannel Strategy, June 2013 [TABLE]
84% of retailers worldwide said that creating a consistent customer experience across channels was very important.
Read MoreProgrammatic Marketing, Current vs Planned Use – September 2013 [CHART]
While 79% of respondents currently use segmentation, more than nine in 10 plan to do so in the next two years.
Read MoreRetailers Don't Understand Millennials, November 2013 [CHART]
A recent study from Women’s Wear Daily (WWD) argues that many retailers are unaware of key points about Millennials, such as their spending power and purchase decision influence.
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