Posts Tagged ‘Second Screen’
Breaking Bad's Social TV Integration [VIDEO]
Albert Maruggi and David Erickson discuss AMC’s efforts to integrate television entertainment and social activity around the hit show Breaking Bad.
Read MoreTwitter & Nielsen Team Up For Second Screen Data Analysis [VIDEO]
Beyond Social Media hosts discuss social TV & the Twitter/Nielsen partnership to understand second screen behavior and behaviorally-targeted advertising.
Read MoreTwitter's New Multitainment TV Ad Targeting Platform [VIDEO]
Twitter has launched a new program designed to help brands sync up television ads and Promoted Tweets through the use of video fingerprinting technology.
Read MoreTablets Are The Second TV
Tablet owners report that 15% of their TV show viewing happens on their tablets, according to a new study commissioned by Viacom.
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