Posts Tagged ‘Seasonal Marketing’
US Back-To-School eCommerce Sales, 2011-2014 [CHART]
The growth rate for back-to-school eCommerce is slightly higher than the 15.5% overall eCommerce increase forecast for the full year.
Read MoreMother's Day Spending, 2007-2014 [CHART]
The NRF finds that the average celebrant will spend $163 on gifts for Mother’s Day (Sunday, May 11) this year.
Read MoreConsumer Attitudes Toward Local Search, April 2014 [TABLE]
Some 73% of consumers surveyed said they lose trust in a brand when the online listing shows incorrect information.
Read MoreAverage Per-Person Valentine’s Day Spending, 2007-2014 [CHART]
Some 53.8% of American adults plan to celebrate Valentine’s Day this year, a marked decrease from 59.9% last year and upwards of 60% in earlier years.
Read MoreB2B Buyers' Website Visits During Holidays [CHART]
B2B buyer traffic drops more than 50% below average on New Year’s Day (-57%), Memorial Day (-57%), Independence Day (-58%), Labor Day (-54%), Thanksgiving (-71%), the day after Thanksgiving (-55%), Christmas Eve (-64%), and Christmas (-69%).
Read MoreUS Holiday Season eCommerce Conversion Rate, 2012 & 2013 [CHART]
Holiday season ecommerce conversion rates also saw a leap between 2012 and 2013, most dramatically on Cyber Monday, when they increased from 3.3% to 3.8%.
Read MoreUS Holiday eCommerce Growth, 2013 [TABLE]
Revenues over the two-month period from the beginning of November to the end of December climbed 12% year over year.
Read MoreUS eCommerce vs Total Holiday Sales, November & December 2013 [CHART]
Total holiday retail sales in 2013 increased by 3.8% year over year for a total of $601.8 billion.
Read MoreHoliday eCommerce Growth Estimates In 2013 [CHART]
comScore pegged desktop eCommerce sales growth at 10% for the November-December period.
Read MoreHoliday Purchases via Retailer's Mobile App, January 2014 [CHART]
Roughly one-third of respondents – each of whom own a smartphone, and 65% of whom own a tablet – claimed to have made a holiday gift purchase using a retailer-branded application on a smartphone or tablet during the season.
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