Search Engine Optimization Archives

14 Keyword Research Tools To Determine What People Want

The following list of 14+ keyword research tools to help you understand what people are searching for, and, therefore, what people want.

Twitter/Google Deal = Amazing Consumer Insight Tool [VIDEO]

David Erickson discusses the prior implementation of the Twitter Firehose in Google search results, and how it offered amazing insight into consumers’ social media behavior.

DoNotLink.com: URL Shortener That Denies SEO Benefits [VIDEO]

David Erickson discusses the DoNotLink.com URL shortening tool that allows you to share links to sites without passing along the search engine visibility benefits of link popularity.

What To Do When Google Analytics Drops Keywords Entirely [VIDEO]

Rand Fishin from The Moz Blog explains how marketers can gain insight into keyword traffic after Google drops keyword data from Google Analytics reports in this short whiteboard video.

Context Is Key With Google Hummingbird Update [VIDEO]

Albert Maruggi, David Erickson & B.L. Ochman discusses the importance of context when optimizing content in the wake of Google’s recent Hummingbird update.

Google Hashtag Searches [VIDEO]

David Erickson discusses Google’s inclusion of Google+ posts in the sidebar of searches for hashtags.

Google's New Linking Rules [VIDEO]

During this segment of the 10th episode of the Beyond Social Media podcast, B.L. Ochman, David Erickson & Albert Maruggi debate the purpose, intent, effect and fairness of Google’s new linking rules.

FedEx YouTube Apology [VIDEO]

FedEx’s quick video response to a viral video of an employee recklessly handing packages appears to have helped contain what could’ve been a full-blown crisis.

How Google Treats Boilerplate Duplicate Content [VIDEO]

Matt Cutts, the head of Google’s Web spam team, explains how Google treats content that includes duplicate copy such as legal disclaimers.

Case Study: Miss Utah's Online Reputation Issues [VIDEO]

An examination of the online fallout over Marissa Powell’s (Miss Utah) flubbed answer to a question on income inequality and comparison it to Caitlin Upton.