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Posts Tagged ‘Search Behavior’

US Local Mobile vs Desktop Search Volume, 2011-2016 [CHART]

Google estimated that 20% of searches across all platforms worldwide have local intent.

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Restaurants & Mobile Search Behavior, April 2013 [TABLE]

In the previous 6 months, 81% of respondents had searched for a restaurant via a mobile application, and 92% through a web browser.

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Why American Women Use Mobile For Shopping, March 2013 [CHART]

Just over a majority of American women said they used their mobile device to find store locations and hours.

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How American Women Research Products, March 2013 [CHART]

Only 6% of American women reported still researching products primarily in-store, while another 5% asked friends and family for recommendations most often.

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Mobile Share Of Search Traffic, Q1 2013 [CHART]

Tablets and smart phones combined accounted for roughly 24% of organic search visits in Q1.

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Popular Features Of Local Business Search Sites By Device, December 2012 [TABLE]

Around 77% of those who conducted a local search on either a mobile phone or tablet went on to make a purchase either in-store, online or over the phone.

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Top Mobile Apps Used For Local Business Search, December 2012 [TABLE]

Google Maps was the No. 1 app used for local searches on phones and tablets, at 35% and 25%, respectively.

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Devices Used By Stage Of Local Business Searches, December 2012 [CHART]

Where mobile phones and tablets really showed their specific utility was in the share of local searches that ended on the devices—18% for each, compared with 4% of PC searches.

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Mobile Americans Who Use Search/Navigation Sites or Apps, April-December 2012 [CHART]

In only eight months, the number of overall US searches on mobile phones and tablets rose 21%.

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Primary Uses Of Hashtags, April 2013 [CHART]

Hashtags are used primarily to communicate personal ideas and feelings (40.7%) and to search or follow categories and brands of personal interest (34.1%).

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