Posts Tagged ‘Search Behavior’
Television Viewing Prompts Search – Content vs. Advertising [CHART]
TV is a significant catalyst for search on both smartphones and computers (PCs and laptops).
Read MoreVanity Googling [CHART]
46% admitted they have Googled their name within the past 24 hours.
Read MoreHow African Americans React To Internet Radio Ads [CHART]
African American internet radio listeners show higher response rates to digital audio ads when compared with the general population listening sample.
Read MoreGoogle Search Engine Results Eyetracking [HEATMAP]
This heatmap of Google search engine results show where people focus their attention on a typical set of search results.
Read MorePercent Of Mobile Restaurants, Auto & Travel Searches That Result In Purchases [CHART]
89% of smart phone owners and 84% of tablet users have immediate purchase intent and take action within 24 hours of their restaurant research. However 64% of smart phone and 44% of tablet users in Restaurants make a decision within an hour.
Read MoreSummertime Search Spikes [INFOGRAPHIC]
This Adweek inforgraphic show that when the temperature spikes, so do Google searches for grilling and margarita recipes.
Read MoreFrequency Of Search Engine Use [CHART]
As of June 2012, the vast majority of US internet users used search engines either daily (63.5%) or fairly often (21.0%).
Read MorePersonal Branding & Google Search Results [INFOGRAPHIC]
Each day, one billion names are Googled.
Read MoreTop Local Search Categories For Q1 2012 [TABLE]
Restaurants led all categories in local online searches in Q1 2012 on the YP Local Ad Network, per a July 2012 report from YP.
Read MoreOnline Coupon Searches By Category [CHART]
Consumers searching online for coupons and savings are far more likely to be looking for store-centric deals than product-specific promotions.
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