Google's HTML Ads

Google’s HTML Ads

David Erickson demonstrates Google’s new HTML-based Google AdWords ads in this short Internet marketing screencast.

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Stickiness 2.0: Toolbars Are The New Frames

Toolbars are not really new–Google & Yahoo have offered software that installs their toolbar as a browser add-on for years–but we are increasingly seeing toolbars pop-up that need no installation and are part and parcel of a given Web site or service. They are, in effect, the new HTML Frames.

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Best Buy Augmented Reality

Best Buy Augmented Reality

David Erickson demonstrates how Best Buy’s new augmented reality ads work, from Sunday circular to Web site webcam in this instructive screencast.

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Facebook Search

Facebook Search

David Erickson takes Facebook’s new expanded search for a drive around the block, kicking the tires on searching status updates, wall posts, photos, videos, links and notes.

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