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Posts Tagged ‘Russia’

Global Ad Spending Growth Forecast For 2013 By Country [TABLE]

Global advertising spend (based on trends in 12 major markets) will increase by 3% this year and 5.4% next year.

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Social TV Activity By Country, March 2013 [CHART]

Across 12 countries examined, an average of 43% of respondents reported following social media conversations about a TV program on a companion mobile device while watching the program.

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How People Watch Video On Smart Phones By Country, 2012 [TABLE]

In 2012, US mobile video viewers watched via both apps and the mobile web: 72% said they’d watched video by either method.

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Global mCommerce Activities, February 2013 [CHART]

24% of American smart phone users surveyed during Q2 2012 reported scanning a barcode or QR code in the previous 30 days.

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Consumer Attitudes Worldwide Toward Mobile Advertising, February 2013 [CHART]

Screenshot: Twitter Moments - Hemingway Editor

This chart from Nielsen is a snapshot of consumer attitudes worldwide toward mobile advertising.

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Appeal Of Money-Saving Offers Among Social Brand Fans Worldwide, February 2013 [CHART]

7 in 10 Americans who follow brands online say that they want to stay more connected to those brands when they offer them coupons, discounts and free products.

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Global Smart Device Market Penetration By Country, January 2013 [CHART]

China became the largest market this month, surpassing the US for the first time.

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Global Average B2C eCommerce Sales Per Online Buyer by Region & Country, 2011-2016 [TABLE]

Average spending per user is lower in China but the sheer growth in China’s digital buyers is staggering.

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Global Online Buyers By Country, 2011-2016 [CHART]

The US will remain the single country with the largest share of worldwide B2C ecommerce spending, at 29.6% in 2013—down from 31.5% in 2012 despite relatively strong growth.

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Global Likelihood Of Purchasing A Vehicle Online, 2009-2011 [CHART]

35% of US new-vehicle buyers last year reported they would be likely or very likely to buy a car online, up from 21% in 2009.

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