Posts Tagged ‘RTB’
Global Share of Mobile Real-Time Bidding Ad Views By Device, Q1 2013 [CHART]
In Q1 2013 that tablets accounted for 46% of mobile RTB ads viewed worldwide, compared with 54% viewed on smart phones.
Read MoreUS Real-Time Bidding Display Ad Spending, 2011-2017 [CHART]
eMarketer estimates that total US RTB digital display ad spending will rise by 73% this year, after more than doubling in 2011 and nearly doubling again in 2012.
Read MoreAmerican Real-Time Bidding & Video Ad Spending, 2011-2014 [TABLE]
Between 2011 and 2014, RTB video spending will also grow at nearly three times the rate of overall video spending, rising at a compound annual growth (CAGR) rate of 57% vs. 20% for video overall.
Read MoreUS Real-Time Bidding & Video Ad Impressions, 2011-2014 [CHART]
In 2012 the number of video ad impressions bought via RTB exchanges doubled year over year; this year, the number of video impressions will top 100 billion.
Read MoreGlobal Real-Time Bidding Media Inventory Growth, Q1-Q4 2012 [CHART]
Global real-time bidded (RTB) media inventory grew by 61% year-over-year in Q4 2012.
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