Posts Tagged ‘Rich Media Advertising’
Global Rich Media Ad Metrics By Industry, 1st Half 2012 [CHART]
Average clickthrough rates worldwide on various rich media advertisements were also lower than mobile rates, and depending on the industry of the advertiser.
Read MoreWorldwide Click-Through Rates For Rich Media, Mobile & Standard Banner Ads By Region [CHART]
According to analysis from MediaMind, mobile banners enjoyed clickthrough rates between 0.42% and 1.41%, depending on the region measured.
Read MoreMobile Ad Shares By Type [CHART]
Advertisers on the Opera Advertising mobile platform are seeing higher engagement rates & dwell times from rich media & have shifted their focus accordingly
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