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Posts Tagged ‘Retail Marketing’

Top Reasons For eCommerce Abandonment, January 2013 [CHART]

The top reason why online shoppers abandon a purchase is due to encountering unexpected delivery costs, cited by 70% of respondents.

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Where Smart Phone Owners Access The Internet, Q3 2012 [CHART]

A Q3 2012 study from Forrester found that three-quarters of smartphone internet users went online via their phone while in the car.

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American Smart Phone Mobile Coupon Users, 2010-2014 [CHART]

eMarketer estimates the number of smart phone coupon users last year rose by 66%, following a growth rate of more than 100% in both 2010 and 2011.

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American Mobile Coupon Users, 2010-2014 [CHART]

The number of US mobile coupon users will rise from 12.3 million in 2010 to 53.2 million in 2014, driven by the rapid adoption of smart phones.

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American eCoupon Users, 2010-2014 [CHART]

eMarketer estimates that 92.5 million people in the US redeemed a digital coupon in 2012. By 2014, US adult digital coupon users will surpass 100 million.

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Frequency Of In-Store vs. Online Impulse Shopping, January 2013 [CHART]

Redirecting Traffic

eCommerce spending is rising at a rapid rate, and online retail is projected to significantly outgrow overall retail sales this year. Still, consumers appear to still be more comfortable spending larger amounts in-store than online.

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Retail Sales Growth, 2003-2013 [CHART]

Retail industry sales (excluding automobiles, gas stations, and restaurants) will rise by 3.4% this year.

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Time Spent With Shopping Apps By Category, December 2011 – December 2012 [CHART]

Retailer apps saw a massive 525% jump in time spent from December 2011 to December 2012, roughly double the growth rate in time spent with the average shopping app (274%).

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Consumers’ Savings From CPG Coupons, 2008-2012 [CHART]

Despite a steady amount of CPG coupons distributed by marketers in 2012, US consumers redeemed 17.1% less coupons than in 2011.

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Most Popular Website Categories During The Holidays, November – December 2012 [CHART]

9 in 10 American internet users (or 194 million Americans) visited a retail site in December.

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