Posts Tagged ‘Retail Marketing’
How Online Customer Reviews Affect Perceptions Of Local Businesses, 2010 & 2012 [CHART]
28% said they trusted reviews if there were multiple reviews; 24% said they trusted the reviews if they believed them to be authentic; and 20% said they trusted reviews for some types of businesses but not others.
Read MoreConsumers' Trust In Online Reviews, August 2012 [CHART]
The question is whether consumers can see past bogus reviews as isolated incidents or if such reviews are pervasive enough to threaten the confidence of shoppers.
Read MoreEmail Read Rates By Sector, Q4 2011 vs Q4 2012 [CHART]
Average email read rates around the world were less than 17% in Q4 2012, slightly down from a year earlier.
Read MoreSocial Super Bowl XLVII [INFOGRAPHIC]
This infographic pits some major brands that advertised during Super Bowl XLVII against one another based on social media presence.
Read MoreHoliday In-Store Mobile Shopping Experience, February 2013 [CHART]
More adult mobile owners used their devices to help them shop during the 2012 holidays than during the 2011 season.
Read MoreHousehold Shopping Inspiration Sources, February 2013 [CHART]
66.9% of American consumers say they get ideas for their shopping trips from circulars and flyers.
Read MoreOnline Shopping Cart Metrics, Q3 2011 – Q3 2012 [CHART]
The add-to-cart rate increased by 2 percentage points, while the cart conversion rate decreased by 2.7 points from 2011 to 2012.
Read MoreShopping Cart Abandonment Rates, Q4 2009 – Q3 2012 [CHART]
Over the past four years shopping cart abandonment rates have run in the 60% range, meaning six in 10 shoppers who place items in a cart do not check out.
Read MoreReasons For Online Shopping Cart Abandonment, February 2012 [CHART]
Smart retailers are recognizing that while some abandoned carts do indeed represent missed revenue opportunities, many others do not.
Read MoreTop Planned Mobile Gift Purchases, February 2013 [CHART]
The online survey of more than 3,000 mobile users across 20 countries found that while only 27% have purchased gifts on mobiles, 29% were considering doing so.
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