Posts Tagged ‘Retail Marketing’
Top Sources For Coupons, April 2013 [CHART]
95% of consumers use coupons when they shop, including 30% who claim to do so every time they shop.
Read MoreSites Most Likely To Influence A Purchase, December 2012 [CHART]
Facebook was the social network most likely to influence purchases among US internet users surveyed by Technorati in December 2012.
Read MoreSocial Media Tactics Used On US Retail Websites, Q4 2011 & Q4 2012 [TABLE]
98% of US eCommerce merchants surveyed had a Facebook page in Q4 2012, and nearly the same number of respondents (97%) linked to Facebook from their site.
Read MoreMultiscreen Behavior With Facebook & Twitter By Gender, March 2013 [CHART]
Women were slightly more likely than men to turn to social media while watching TV, traveling and exercising, and significantly more likely to do so while shopping.
Read MoreMultiscreen Behavior With Facebook & Twitter, March 2013 [CHART]
More than eight in 10 Facebook users and about two-thirds of Twitter users used social networks while channel surfing.
Read MoreAmerican & Retail Therapy, April 2013 [TABLE]
American women are 61% more likely than men to say they shop and spend money to improve their mood.
Read MoreHow Brands Foster Consumer Connectedness, April 2013 [CHART]
Asked what the brands they follow on social media do to make them want to stay connected to them, 70% said brands send them coupons for product discounts or free products.
Read MoreMobile Tactics Targeting In-Store Shoppers By US CPG Marketing Execs, November 2012 [TABLE]
About 20% of CPG marketing executives cited standalone brand apps, and another 25% mentioned offers via retailer apps.
Read MoreBeyond Social Media: Macy's $1,453 Typo; Yelp Reviews; Prankvertising; Kevin Ware & Social Empathy [PODCAST]
This week: Macy’s $1,453 Typo; Yelp’s Filtered Reviews; Nike’s Winning Ad Lampooned; Prankvertising; Kevin Ware & Social Empathy; Silent Instagram Film Trailers; Punch Pizza Goes To Naples; HP’s Bouncing Cam; Blogging Rules; Shiny New Stuff & Daily Numbers.
Read MoreGlobal Mobile Ad Spending Share By Vertical, Q4 2012 [CHART]
The worst performers on tablets vs. smart phones were the fast-moving consumer goods and retail industry, along with the social and dating category.
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