Retail Marketing Archives - Page 77 of 126

Comparative Estimates Of US eCommerce Sales, 2012-2017 [TABLE]

Despite the positive outlook, only 6% of US retail sales came from ecommerce in 2012, according to eMarketer calculations.

American Retail eCommerce Sales CAGR By Category, 2012-2017 [CHART]

A mix of larger and smaller online product categories will post the highest CAGRs from 2012 to 2017.

American Retail eCommerce Sales By Product Category, 2011-2016 [TABLE]

Computer and consumer electronics, as well as apparel and accessories, account for the bulk of US retail eCommerce sales.

American eCommerce Sales, 2011-2017 [CHART]

In 2013, eMarketer estimates US retail ecommerce sales will total $259 billion, a 14.8% annual increase over 2012’s $225.5 billion.

American Mobile Buyers By Device, 2011-2017 [TABLE]

In 2013, 79.4 million US consumers, amounting to 51% of digital buyers, will purchase online using a mobile device.

Positive & Negative Customer Service Factors, 2013 [TABLE]

Among those who said they had had a positive customer service experience, more said it was because they received a quick resolution to their problem, rather than a desirable outcome.

Consumers & Cross-Channel Retail, April 2013 [TABLE]

49% of US consumers believe the best thing that retailers can do to improve the shopping experience is to better integrate in-store, online and mobile shopping channels.

Retail mCommerce Revenues, 2012 vs 2013 [CHART]

29% of eCommerce executives say that more than 20% of their traffic comes via mobile browsers or mobile applications, a marked increase from just 3% who reported that level of traffic last year.

CPG Mobile Advertising Post-Click Actions, 2012 [CHART]

CPG brands were more focused on encouraging consumers to watch video, with 44% of the campaigns incorporating a video aspect (compared to 16% on average).