Posts Tagged ‘Retail Marketing’
US Retail Online Ad Spending, 2011-2017 [TABLE]
Though growth rates for retail digital ad spending are falling, with a 14% increase expected this year, the industry will hold on to a steady share of total spending throughout the forecast period.
Read MoreUS Online Ad Spending Growth By Industry, 2011-2017 [TABLE]
Four of the six industries growing their digital ad spending at or above overall market rates are retail, financial services, consumer packaged goods & travel.
Read MoreSix Types Of Online Shoppers, June 2013 [TABLE]
Compete and GroupM have released a new report that analyzes more than 168,000 purchases of consumer electronics in which the consumer used digital media somewhere along their purchase path.
Read MoreCustomer Satisfaction With Online Interactions By Industry Segment, June 2013 [CHART]
E-commerce sites exceeded the threshold of excellence in customer satisfaction last year, according to the American Customer Satisfaction Index.
Read MoreTop Deterrents To Tablet Shopping, May 2013 [CHART]
Among those who say their tablet is not their preferred device for shopping online, a leading 40% said that’s because they feel retailers’ tablet applications and sites don’t offer the same experience as their standard websites.
Read MoreImportance Of Mobile-Optimized Websites, May 2013 [TABLE]
78% of smart phone owners and 75% of tablet owners consider the “look and feel” of a company’s mobile website when considering whether or not to make a purchase from it.
Read MoreFemale Deal Shopping Motivations, May 2013 [CHART]
Asked their motivation for deal shopping, 36% of “general market women” said that they’re on a strict budgets and that deals help them live within their means and stretch their dollars.
Read MoreResponses To Out-Of-Home Advertising, May 2013 [TABLE]
3 in 4 American adults report having noticed billboard (static or digital), transit or street-level advertising in the past month.
Read MoreShare of eCommerce Traffic From Smart Devices, Q1 2012 – Q1 2013 [CHART]
Tablets accounted for 10.6% of e-commerce site traffic in Q1, up from 8.9% a quarter earlier, while smartphones also exceeded 10% of traffic (10.44%), though with only slight growth from the previous quarter.
Read MoreShare Of E-Commerce Site Traffic By Source, Q4 2011-Q4 2012 [CHART]
Compared to email (2.82%) and social media (1.55%), search (31.43%) is easily the primary driver of direct e-commerce traffic.
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