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Posts Tagged ‘Retail Marketing’

Daily Deal Purchase Frequency, March 2013 [CHART]

38.2% of US internet users subscribed to at least one daily deal in March 2013, down from 45.3% in September 2011.

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College Students' Multitainment Activities, February 2013 [CHART]

The most popular activity students engaged in while watching TV was using Facebook or Twitter, at 63% of respondents.

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Top Tech Trends Affecting Retail, June 2013 [CHART]

71% of retailers said social media is having a significant impact on their business, with a majority also citing mobile/online shopping (52%).

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Global Facebook Advertising Performance Metrics By Industry, March 2013 [TABLE]

For overall Facebook ads served by industry, sports cost by far and away the most, at a CPM of $9.08.

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Global Facebook Cost Per Like By Industry, March 2013 [TABLE]

General retail and telecommunications had the most success generating page “likes,” at a rate of 0.11% and 0.10%, respectively.

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Immediate Text Message Marketing Responses By Industry, June 2013 [CHART]

The finance and banking and travel and transport sectors garner quick responses, with 57% and 54% of their responses, respectively, coming in the first 15 minutes.

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Top In-Stream Video Advertising Verticals, June 2013 [CHART]

About 2 in 3 in-stream video ad impressions come from 4 advertiser categories.

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Facebook Ad Performance By Industry, Q1 2013 [CHART]

Telecom (0.919%) and publishing (0.79%) brands are leading the charge in Facebook click-through rates.

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Tablet vs. Smart Phone Website Visits For Select Industries, January 2013 [CHART]

Travel not only had the highest percentage of internet traffic coming from tablets at 11.2%, but it was also the only industry studied that actually saw more tablet traffic than smart phone traffic.

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Facebook Ad Performance By Industry, Q1 2013 [CHART]

Telecom (0.919%) and publishing (0.79%) brands are leading the charge in click-through rates.

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