Retail Marketing Archives - Page 67 of 126

Forgotten Coupons & Abandon In-Store Purchases, July 2013 [CHART]

Many coupon users won’t make a purchase if they’ve forgotten their coupon at home.

Online Ad Metrics By Select Industries, 2012 [CHART]

In many cases, the only people with a clear grasp of advertising metrics are in the digital department.

Awareness & Use Of Mobile Wallets By Brand, November 2012 [CHART]

Aside from PayPal, which has substantial familiarity and use among consumers, Google Wallet garnered the highest level of awareness, at 41% of US internet users in November 2012, but with just 8% usage.

Average Share Of Retail Website Referral Traffic From Social, February-April 2013 [CHART]

Among all traffic sources, search engines dominated, leading 35.5% of traffic to retailers, followed by direct web browsing (33.9%), referrals (18.4%) and email (8.7%).

Consumer Products Leaders' Balanced Sales Focus, July 2013 [CHART]

15% of consumer products companies are both highly focused on their consumers and strong users of analytics.

Preferred Social Logins For Retail Sites, Q1 2011 – Q2 2013 [TABLE]

Google seems to be keeping hold on a solid third of the market for sign-ins.

Americans' Preference For Trying New Brands & Products, July 2013 [CHART]

Asked whether they like to try new brands and products or prefer to stick with the ones they know, 55% of Americans chose the former.

Incremental Mobile Search Advertising Clicks, July 2013 [CHART]

Google has run studies in the past showing that somewhere in the range of 85-89% of search ad clicks are incremental – meaning that visits to the advertiser’s site from the ad clicks are not replaced by organic clicks when the search ads are paused.

Hispanic & African-American Women's Shopping Attitudes, July 2013 [TABLE]

24% of women agree that advertising is an extremely or very important source of information when choosing brands.