Retail Marketing Archives - Page 62 of 126

Frequency Of In-Store Mobile Research By Price, September 2013 [CHART]

The higher the product’s price, the more likely mobile shoppers will conduct an information research while in-store.

eCommerce Conversion Rates By Device, Q2 2012 – Q2 2013 [CHART]

During the second quarter of the year, tablet traffic converted as well as traffic from traditional computers, while maintaining a similar average order value.

Frequency With Which American Mothers Share Deals On Social, July 2013 [CHART]

56.1% of mothers surveyed shared coupons or incentives on social, a significantly higher rate than followed brands on social media.

Online Channels Where American Mothers Talk About Products & Services, July 2013 [CHART]

Well over half of mothers posted about products or services on social media.

American Moms Who Follow Brands Or Stores On Social Media, June 2013 [CHART]

Just more than one-third of respondents followed brands or stores on social media, while 65% said they did not.

Millennials’ Top Sources For Coupons & Deals, September 2013 [CHART]

Millennials (18-34) – those digitally-obsessed individuals – say that they most often get their savings from newspapers, with 51% indicating this to be the case.

Types Of Coupons At Personal Care Brand Sites, July 2013 [CHART]

Only 33% of sites offered printable coupons, while 24% sent customers to a parent site for such discounts.

Importance Of Omnichannel Strategy Elements, June 2013 [TABLE]

An aligned customer experience was the most important aspect of an omnichannel strategy for marketers worldwide, followed by more logistical tactics like inventory visibility and fulfillment.

Average Number Of Actions Taken After Mobile Searches By Category, Q4 2012 [CHART]

US smartphone users averaged 2.20 actions after conducting a mobile travel search.

Millennials' Retail Shopping Behavior, September 2013 [TABLE]

81% of Millennials’ retail spending occurs in brick-and-mortar stores.