Posts Tagged ‘Retail Marketing’
Reasons People Would Shop On A CPG Brand Site vs Online Retailer, July 2013 [CHART]
Nearly 3/4ths said they would shop on a brand site over an online retailer like Amazon because it offers exclusive products.
Read MoreTop Social Media Metrics For Enterprise Brands, October 2013 [CHART]
A leading 58% of respondents consider content shares to be an important metric for measuring the success of their social media campaigns.
Read MoreEffectiveness Of Shopper Media, October 2013 [CHART]
Shoppers prove more receptive to shopping ads when they see them on relevant retail sites than when they’re browsing news sites.
Read MoreReasons To Use Branded Mobile Apps By Demographic, February 2013 [TABLE]
A full 50% of US mobile device users said they used branded mobile apps in order to receive discounts and coupons.
Read MoreDesktop vs. Mobile Retail Website Visits By Day Of The Week, October 2013 [CHART]
While Mondays and Tuesdays are the primary days for desktop visits (at a combined 31.5% share of total visits), Saturdays and Sundays are the most active days for mobile, with a combined 31.4% share of visits (versus 25.8% for desktops).
Read MoreDesktop vs Mobile Retail Website Visits By Daypart, October 2013 [CHART]
Almost half – 48% – of site visits from desktops occur between noon and 8 PM, compared to 40% of mobile visits.
Read MoreTop 10 Advertising Sectors By RTB Market Share, H1 2013 [CHART]
Retail is by far the largest advertising sector by real-time bidding market share, outspending other sectors such as auto, financial, telecom, and travel.
Read MoreCustomers Switching Service Providers Due To Poor Customer Service, October 2013 [CHART]
The US “switching economy” represents about $1.3 trillion in revenues that are up for grabs across 10 industry sectors.
Read MoreAnonymous National Security Tweeter Outed & Drug Ad Warnings Increase Sales – Beyond Social Media Show [VIDEO]
Topics on episode 22 of the Beyond Social Media Show: White House official Jofi Joseph fired over anonymous Tweets; Pharmaceutical ad warnings increase sales & much more!
Read MoreDollar Store Shopping Trends, October 2013 [TABLE]
Only one-third of shoppers from the highest-income households ($150k+) say they don’t visit dollar stores, while most are frequenting the stores as much or more than they did last year.
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