Posts Tagged ‘Retail Marketing’
American Affluents' Attitudes Toward Shopping, July 2013 [CHART]
Barely one-third of affluents said they “usually buy brand-name packaged goods instead of generic or store brands.”
Read MoreConsumer Attitudes & Responses To Online Ads, November 2013 [TABLE]
When consumers see an online ad that interests them, 44% of those who take action say they do so by clicking on the ad, while the remainder say they take a different action, such as searching for the product or company in question or typing in the company’s URL address directly to visit its website.
Read MoreShare Of Video Ads Shared Via Social Media By Industry, Q2 2013 [CHART]
The tech industry accounted for 17.8% of the online social video ads shared on its platform in Q2 2013, up slightly from 17.0% in Q1 2013.
Read MoreGlobal Opinions On Privacy, 2013 [CHART]
Americans and China hold opposite opinions about location, purchases and website visits.
Read MoreHoliday Retail Sales Trends, 2000-2013 [CHART]
The NRF is forecasting “marginal gains” for this season, projecting 3.9% YOY growth in retail sales to $602.1B (with online spending growing by 13-15% up to a potential $82B).
Read MoreMobile WiFi Users Preferred Device & Method To Research & Purchase Retail Products [CHART]
Just 14% of shoppers preferred to research in-store, with the rest using laptops and mobile devices.
Read MoreTypes Of Mobile Retail Ads Most Likely To Be Clicked, March 2013 [CHART]
One-third of tablet owners and nearly one-quarter of smartphone owners were most likely to click on ads that were locally relevant to them.
Read MoreRichie Incognito & The Miami Dolphins Hostile Workplace & A Poor PR Pitch – Beyond Social Media Show [VIDEO]
Topics on Beyond Social Media Show:Richie Incognito’s racism & workplace bullying in the Miami Dolphins locker room; Home Depot’s racist Tweet & more!
Read MorePercent Of Holiday Shopping Budget Devoted To Online Purchases, September 2013 [CHART]
Thirty-eight percent of respondents said they would spend at least half of their budgets online.
Read MoreWhere American Internet Users Expect To Shop During The Holidays, 2011-2013 [TABLE]
Deloitte reports that 47% of respondents expected to shop online this holiday season, making it the most popular shopping channel.
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