Posts Tagged ‘Retail Marketing’
Primary Mobile Channels Retailers Will Use For Holiday Marketing, 2012 & 2013 [CHART]
Retailers’ primary mobile efforts this year will focus around the comparatively unsexy channels of text messaging and mobile coupons.
Read MoreExpected Benefits Of Participating In Small Business Saturday, November 2013 [CHART]
More than 3 in 4 small businesses who have participated in Small Business Saturday in the past plan to do so again this year.
Read MoreWays That Affluent Consumers Discover Luxury Products, Q1 2013 [CHART]
48% of US affluents with income of more than $100,000 said they discovered new luxury products while shopping online, a rate almost equal to the 50% who said they discovered new products while shopping in-store.
Read MoreHoliday Retail Sales Trends, 2000-2013 [CHART]
The NRF is projecting 3.9% year-over-year growth in retail sales to $602.1 billion (with online spending growing by 13-15% up to a potential $82 billion).
Read MoreMobile Drove A Third Of Cyber Monday Orders In 2013 [CHART]
2013 Cyber Monday was the biggest day in e-commerce history. Online sales rose 18 percent compared to Cyber Monday 2012.
Read MoreSmart Phone Owners Mobile Transaction Experiences, November 2013 [CHART]
Some 46% smart phone owners say they have either used or seen someone firsthand use a mobile application that allows the redemption of offers at a retailer or restaurant, up from 40% last year.
Read MoreUS Retail Online Ad Spending, 2012-2017 [CHART]
By the end of this year, eMarketer predicts, US retailers will have increased digital ad budgets by 15.7% to $9.50 billion, following growth of 14.5% last year.
Read MoreConsumer Desires For Speedy Online Support, November 2013 [TABLE]
7 in 10 consumers across 7 major markets report being more likely to be loyal to a brand that provides real-time one-to-one assistance at critical moments during their purchase journey.
Read MoreThanksgiving Weekend Shopping Trends, 2012 vs 2013 [CHART]
Traffic was up on Thanksgiving Day, while e-commerce sales hit new highs on Black Friday.
Read MoreTop Retail Tactics Expected To Yield Most Overall Holiday Sales, 2012 & 2013 [CHART]
38% of marketers saying that free shipping was the most effective tactic.
Read More