Posts Tagged ‘Retail Marketing’
Branded Mobile Video Content Completion Rates, Q1 – Q3 2013 [CHART]
47.2% of branded videos initiated by users were watched to completion, with that figure highest for auto (79.8%), CPG (65.7%) and telecom (54.4%) advertisers.
Read MoreHoliday Desktop Retail eCommerce Sales Through December 15, 2012 vs 2013 [CHART]
Mobile shopping may be on the rise this holiday season, but that doesn’t appear to be affecting desktop e-commerce sales.
Read MoreAmazon Customers' Shopping Frequency By Household Income, December 2013 [CHART]
Amazon customers’ average household income is roughly $89,000, compared to the $71,000 average for the US as a whole.
Read MoreUS Holiday Average Retail Transaction Value, 2013 [TABLE]
Adobe reported that online retail holiday sales were up 18% on Thanksgiving, a whopping 39% on Black Friday and 16% on Cyber Monday.
Read MoreUS Holiday Retail eCommerce By Shopping Period, 2013 vs 2012 [TABLE]
Overall, for the period beginning November 1 and ending December 9, digital retail sales were up 9%.
Read MoreShare Of eCommerce Site Visits By Device, Q3 2012-Q3 2013 [CHART]
During the third quarter of the year, smart phones (10.1%) and tablets (14.7%) combined to account for roughly one-quarter of visits to eCommerce websites.
Read MoreAmericans' Trust In Large Industries, December 2013 [CHART]
Americans were less likely to perceive large industries as “generally honest and trustworthy” this year.
Read MoreHow Companies Integrate On- & Off-Line Customer Experiences, April 2013 [TABLE]
Retailers are lagging in bridging online and offline customer experiences.
Read MoreImportant Elements Of Retailers' Omnichannel Strategy, June 2013 [TABLE]
84% of retailers worldwide said that creating a consistent customer experience across channels was very important.
Read MoreTop Reasons Tablets Are Not A Preferred Online Shopping Device, March 2013 [CHART]
The tablet checkout process has also been a hindrance to greater eCommerce conversion.
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