Retail Marketing Archives - Page 45 of 126

Loyalty To Single Retailer By Category, March 2014 [CHART]

Customers who frequently visit specific retailers tend to be heavy category spenders, meaning that they also frequently visit other retailers in the same category.

Mobile Rich Media & Video Ad CTR vs Standard Banners, 2013 [CHART]

Mobile ads that integrated interactive and animated features saw click-through rates (CTRs) multiple times higher than standard banner ads last year across a variety of verticals.

eTailing Share Of Total Market, 2014 [CHART]

Online orders made using mobile devices last year are estimated to be as high as 13.8% share of all e-commerce orders in the US, and could grow to 19.9% share.

Most Common Purchases On Mobile Phones, Tablets & PCs, March 2014 [TABLE]

The vast majority of mobile phone and tablet owners have purchased products and services on their devices.

TV Ad Effectiveness By Category In 2013 [TABLE]

Casual dining tops the list this year, taking the top spot from Appliances.

Finland Consumers' Information Sources For Making Purchase Decisions, November 2013 [CHART]

Among Generation X, a manufacturer’s website was the second most popular choice, cited by 26%.

Highest Priority Omnichannel Programs Among Retailers & Manufacturers, December 2013 [TABLE]

Omnichannel efforts are important, but not necessarily a top priority for retailers.

Important Services When Shopping Online According To Multichannel Buyers, December 2013 [TABLE]

The ability to buy online and pick up in-store was the second most popular retail offering (36%) that US internet users planned to take advantage of during this past holiday season.