Posts Tagged ‘Retail Marketing’
CPG Brand Decision Influencers, Q1 2014 [CHART]
Millennial (18-34) shoppers are much more likely than the average adult to use smartphones to find CPG coupons (41% vs. 13%).
Read MoreUS Online Shoppers & Buyers, 2012-2018 [CHART]
US retail ecommerce will continue its torrid growth in 2014, with sales forecast to rise 15.5% to $304.1 billion.
Read MoreAd Channel Rankings By Reach & Engagement Among Millionaires, May 2014 [TABLE]
Traditional channels represent 4 of the top 5 advertising channels by reach among millionaires, with TV topping the list.
Read MoreAmerican Mobile Coupon Users By Device, 2012-2016 [CHART]
Mobile coupon users will be slightly more likely to redeem a coupon or code via tablet than smartphone in 2014.
Read MoreAmerican Mobile Coupon Users As A Percent Of Online Coupon Users, 2012-2016 [CHART]
More than 70% of US adult digital coupon users will redeem a coupon or code on a mobile device for online or offline shopping in 2014.
Read MoreAmerican Online Coupon Users, 2012-2016 [CHART]
55.0% of US internet users 18 and older will redeem digital coupons or codes via any device for online or offline shopping at least once in 2014.
Read MoreValue Of Excellent Recommendations By Method, April 2014 [CHART]
Recommendations are received with a degree of trust and influence unmatched by any paid media.
Read MoreUS Industry Reputation Ratings, April 2014 [CHART]
1 in 5 American adults believe that the reputation of corporate America has improved over the past year.
Read MoreMobile Share Of Global Transaction Volume By Sector, March 2014 [CHART]
Smart phones (10.9%) and tablets (9.3%) together accounted for more than 1 in 5 payment transactions globally in March.
Read MoreAmericans Who Use Their Smart Phones In-Store By Generation, January 2014 [CHART]
The majority of US smartphone users in each age demographic studied used their phones at least sometimes while shopping in brick-and-mortar stores—and few felt guilty about it.
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