Posts Tagged ‘Retail Marketing’
Email Click-to-Open Rates By Industry & Device, Q2 2014 [CHART]
Mobile devices accounted for 64.5% of all email opens during the second quarter of this year.
Read MoreTypes Of Influences During Customer Journey [INFOGRAPHIC]
According to Google, YouTube was an influential medium on the path to purchase for various consumer categories like vehicles, beauty products and smartphones.
Read MoreDemographics Of Online Purchasers By Product Category, June 2014 [TABLE]
Online consumers 68 and older significantly less likely than younger people to have made such purchases in multiple product categories.
Read MoreBranding Effects of Online Coupons, August 2014 [CHART]
When it comes to the types of digital promotions most likely to influence purchase decisions, coupons beat out sales and daily deal vouchers by a wide margin.
Read MoreRetail Brands Using Email To Promote A Discount, Q1 2014 [CHART]
Some 55% of emails sent during Q1 by the 100 omnichannel retail brands tracked in L2′s Intelligence Report: Omnichannel Retail study advertised discounts.
Read MoreEffect Of Data Breaches On Customer Loyalty, August 2014 [CHART]
A financial data breach would turn some consumers away from a business for good.
Read MoreTrust In Online Reviews By Reading Frequency, June 2014 [CHART]
88% of internet users said they trusted online reviews about local businesses as much as suggestions from people they knew, up from 79% last year.
Read MoreEmail Marketing Metrics By Day Of Week, Q4 2013 [TABLE]
Saturday had the highest open rates and average order sizes compared with all other days.
Read MoreShoppers' Top In-Store Mobile App Activities, April 2014 [CHART]
Price-related activities were the top reasons for mobile shopping app usage while in brick-and-mortar stores.
Read MoreAcceptable Forms Of In-Store Location "Stalking," April 2014 [CHART]
Just 27% of US smartphone owners said they would allow mobile in-store tracking in order to receive relevant, real-time information and offers.
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