Retail Marketing Archives - Page 24 of 126

Most Important Channels When Making A Purchase, June 2014 [CHART]

Among digital shoppers worldwide, 72% said the traditional store experience was important when making a purchase.

Daily Deal User Demographics, October 2014 [CHART]

Roughly 4 in 10 American adults use online coupons or deals like those offered by Groupon.

Consumers' Relationships With Brands, October 2014 [CHART]

45% of 16-34-year-olds agree that “brands play an essential role in my life,” a sentiment shared by fewer in the 35-54 (35%) and 55+ (25%) age brackets.

Where Affluent Americans Plan To Shop For The Holidays By Generation, August 2014 [TABLE]

Among US internet users with a household income of $75,000 or more, online-only stores such as Amazon.com and eBay were the shopping venues of choice, cited by 71%.

Effect Of Select Mobile Ad Optimization Tactics, H1 2014 [TABLE]

Optimizing for CTR raised CTRs for US retail mobile ads by 40%, while restaurant and auto ads were up 33% and 16%, respectively.

Mobile Campaign Goals For Finance Advertisers, Q2 2014 [CHART]

Finance advertisers on the Millennial Media network are most focused on brand awareness and engagement (37% of campaign goals).

Importance Of Diversity In Advertising By Industry, October 2014 [CHART]

African-Americans are 38% more likely to make a purchase when the ads have African-Americans included in them.

mCommerce Use & Attitudes, August 2014 [TABLE]

While just 13.5% of US internet users made a mobile payment, more than half believed they would probably become widely used in the next five years.

Changing Role Of Online Channels Within The Purchase Journey, October 2014 [TABLE]

Few digital shoppers in developed countries feel that social media will play an increased role in their shopping journeys over the next 3 years.

Benchmarks: Mobile Commerce By Traffic Source, Q2 2014 [TABLE]

Direct-to-site customers represent the most valuable mobile commerce traffic segment.