Retail Marketing Archives - Page 22 of 126

Showrooming Consumers, Q3 2013 vs Q3 2014 [CHART]

35% of US internet users showroomed, including nearly half of millennials and even 28% of seniors 65 and older.

Only 14% of US smartphone owners said they planned to make a purchase on such devices this holiday season.

While the vast majority of retail purchases still take place in stores, the purchase decision process increasingly flows through smartphones.

Millions of Americans use their smartphones while shopping every day.

According to data from BloomReach based on performance on its platform, visual source gives a boost to various retail metrics.

Millennials are about twice as likely as older generations to view mobile payments as easier and more efficient than other payment methods.

Auto dealerships out-indexed every other vertical in the survey as a place where shoppers would want to use their devices in-store.

Consumers are more likely to research a purchase online using a smartphone and then buy it in-store.

More than 8 in 10 Millennials would more likely to shop with a grocer if they could redeem rewards for a consultation with a chef or nutritionist.

Social media marketing was the most preferred channel for holiday marketing, cited by 34.5% of small business owners.