Posts Tagged ‘Retail Marketing’
Online Shopping: Room For Improvement According To Buyers [CHART]
via emarketer.com For online shoppers, issues related to shipping are still not as important as ease of checkout and product variety. But they still play a significant role in converting browsers into buyers, according to a February 2012 survey conducted by comScore. In fact, when asked what aspect of the shopping process could be improved…
Read MoreRetailers' Most Valuable Online Channels [CHART]
via marketingcharts.com When asked about the digital marketing channels having the greatest impact on their businesses, 58% of senior executives working for large retailers point to social media, per KPMG survey results [pdf] released in June 2012. Interestingly, this puts social media’s impact on par with online shopping, which was cited by 59% of the…
Read MoreRetail Welcome Emails [CHART]
via marketingcharts.com Many of the 100 fastest-growing US retailers are missing opportunities to create connections with customers by personalizing emails after purchases, sending welcome emails after opt-ins, and reaching out to cart abandoners, according to a June 2012 study from ExactTarget. Only 74 of the Hot 100 Retailers (based on the National Retail Federation’s STORES…
Read MoreBelly Retail Loyalty App
There’s a lot of competition for creating the perfect digital loyalty card: Belly is a new entry.
Read MoreSpoton – Mobile Loyalty Card
Spoton is a digital loyalty card and social marketing platform that helps you connect with customers long after they’ve left your store.
Read MoreThe Kinect-Compatible Amazon.com
It is obvious what Amazon.com’s next technology move should be: A virtual store through which customers can stroll from the comfort of their living rooms.
Read MoreVirtual Fitting Room
Moscow firm AR Door has created a virtual fitting room that uses the Xbox Kinect to augment reality by superimposing clothing on shoppers’ bodies in real time.
Read MoreGoogle Maps For Mall Of America
Google has collaborated with Mall of America to create a Google Map that you can use within the Mall and it will give you directions and recognize which floor you are on.
Read MoreEmail Marketing Checkup
Shar VanBoskirk, VP and principal analyst at Forrester Research, and Jon Miller, Marketo’s VP of Marketing, discuss why some organizations fail at email marketing and others succeed. Found at YouTube from MarketoB2B.
Read MoreCorporate Online Reputation Management
24 million Zappos accounts were accessed when the eTailer’s site was hacked on Monday.
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