Posts Tagged ‘Retail Marketing’
Apparel Retail Sales Forecast: Offline, Web-Influenced & Online Only [CHART]
Digital shopping has become so pervasive that more than half of apparel sales will be influenced by online sources by the end of 2012, according to Forrester Research projections.
Read MoreDaily Devices People Use For Shopping [INFOGRAPHIC]
More than 1 in 5 apparel consumers use their tablets or mobile devices daily for shopping.
Read MoreAverage Transaction Value By Traffic Source, Q3 2011-Q2 2012 [CHART]
The average order value of website traffic from search in Q2 2012 was $90.40, almost 10% higher than traffic from email $82.72.
Read MoreBack-To-School Shopping Destinations [CHART]
3 in 4 back-to-school shoppers will be shopping at mass merchandisers such as Target, Walmart, and Kmart, motivated by selection rather than pricing, with just 26% of parents seeking to shop only where the best promotions are offered.
Read MoreMulti-Channel CPG Shoppers [CHART]
The percentage of consumers who relied upon fewer than 5 channels was up significantly in Q2 2012, rising to 49.2% from 44.5% in Q1.
Read MoreConsumers Finding & Sharing Daily Deals
54% of daily deal subscribers would share a deal simply because it’s great, regardless of whether or not they are current customers.
Read MoreBoomers' Buying Power [INFOGRAPHIC]
Boomers constitute 44% of the US population, 49% of CPG sales in the US (roughly $230 billion annually), and 40% of wireless subscriber services.
Read MoreReasons Americans Buy Daily Deals [CHART]
People who sign up for daily deals seem intent on keeping their money local. According to a Q1 2012 survey of US internet users.
Read MoreBack-to-School Shopping Spending [INFOGRAPHIC]
OnlineColleges.net created this infographic to illustrate consumer spending for the back-to-school shopping season.
Read MoreRetail eCommerce Spending, 2007-2012 [CHART]
US online retail (non-travel) spending reached $43.15 billion during Q2 2012, representing a 15% increase from $37.5 billion in Q2 2011.
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