Retail Marketing Archives - Page 107 of 126

Digital Retail Tools' Effect On Product Trials, September 2012 [CHART]

36% of US consumers surveyed who follow a retailer on social media said that the retailer’s updates had led them to try a new product they had not bought before.

mCommerce Purchase Considerations, September 2012 [CHART]

52.4% of the smart phone and tablet owners surveyed cited price as the most important consideration for making a mobile purchase.

eSaving, September 2012 [CHART]

Roughly 4 in 5 online US consumers say they regularly share or swap coupons and deals with their friends and family.

Email Marketing Metrics For Multi-Channel Retailers [TABLE]

Multi-channel retailers enjoyed year-over-year email open rate increases in Q2.

Multi-Device Path To Purchase [TABLE]

2 in 3 people used multiple devices sequentially to shop online, with the path to purchase beginning on a smart phone for 65% of those respondents.

Mobile Advertising Post-Click Actions, 2011 [CHART]

Watching video accounted for 71% of the post-click campaign action mix for entertainment advertisers in 2011, far higher than the 24% figure for the average advertiser campaign.

eCommerce Product Categories [CHART]

Nearly half of online buyers surveyed by Compete had purchased books online in the past three months, while 41% had bought movies, music and video games.

Research Sources Of eShoppers By Product Category [CHART]

Retail websites were more commonly used for product research than search engines, online ads, online reviews, retail emails and a wide variety of other information sources before consumers made online purchases.

Global Rich Media Ad Metrics By Industry, 1st Half 2012 [CHART]

Average clickthrough rates worldwide on various rich media advertisements were also lower than mobile rates, and depending on the industry of the advertiser.

The Consequences To Retailers Of Going App-less [CHART]

54% of mobile applications users say there are consequences to retailers not providing mobile apps, some of those consequences for the shoppers themselves and some for the retailers.