Posts Tagged ‘Retail Marketing’
Most Important Influences In Deciding Where To Shop, March 2012 [CHART]
Price and sales and special deals were by far the primary influences in deciding where online consumers shopped.
Read MoreOffline & Online Price Consistency, June 2012 [CHART]
A recent RetailWire survey suggests that offering different prices across channels will become commonplace.
Read MoreRetail Email Campaigns Misalignment With Shopping Behavior, October 2012 [CHART]
Most consumers have a preferred time of day to shop online, but retailers aren’t aligning their email campaigns with those preferences.
Read MoreBeyond Social Media: Debate Humor #Fail? Can Sasquatch Sell? & Target Falling For You [PODCAST]
Is hijacking the debate with humor smart? Does Google’s PR blunder affect stock price? Lessons from a dumb Pizza Hut stunt. Target’s Falling For You campaign.
Read More10 Fastest-Growing Consumer Goods Categories [CHART]
Coffee tops the the list of the 10 fastest-growing consumer goods categories in 2012.
Read MoreTarget's Falling For You Branded Entertainment Campaign
Attitudes Toward Retail Product Videos 52% of online product video viewers are more confident in that product prior to purchasing it online 44% are more engaged with the retailer or brand as a result of watching their product videos 37% purchase more products on websites that feature product videos THOUGHT: Six years ago I wrote…
Read MoreTop 10 Sources Used To Research Electronics Purchases Prior To Buying Online, August 2012 [CHART]
91% of internet users had researched electronics products online before making a purchase in-store.
Read MoreRetail Cross-Channel Activities Worldwide, 2011 & 2012 [CHART]
About half of retailers worldwide enabled shoppers to buy online then pick up in store.
Read MoreRetail Cross-Channel Mobile Website Features, Q2 2011 & Q2 2012 [CHART]
In Q2 2011, more than half of retailers with mobile web store locators enabled geolocation from the site.
Read MorePost-Product Scanning Or Texting Behavior, August 2012 [CHART]
Of smart phone users who had scanned product information or texted for it, 48% reported that the practice made them feel better about their purchase.
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