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Posts Tagged ‘Restaurant Marketing’

How & Where People Use Mobile Apps, November 2014 [CHART]

70% of smartphone app downloaders and 65% of tablet app downloaders reported having used apps during the prior 30 days while alone or by themselves.

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Share Of Time Spent On Mobile By Category & Generation, November 2014 [CHART]

Forget Millennials. It’s Gen Xers who account for the most time spent on mobile devices across 4 key categories.

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In-Store Mobile Researchers, March 2014 [CHART]

Auto dealerships out-indexed every other vertical in the survey as a place where shoppers would want to use their devices in-store.

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Share Of Time Spent Consuming Online Content By Device, March 2014 [CHART]

For now, most research time is still spent on PCs.

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What US Teens Buy, October 2014 [CHART]

What US teens buy: Half of teen spending is concentrated in 3 categories.

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US Millennial Teens' Spending By Category, October 2014 [CHART]

Half of teen spending is concentrated in 3 categories.

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Products Most Likely To Be Shared On Social Media, October 2014 [CHART]

Social media users are more likely to respond to product offers shared by friends and family in their networks than to offers included in sponsored posts and social display ads.

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Purchases Made With Reward Points By Airline/Hotel Loyalty Members, February 2014 [TABLE]

Younger travelers favored rewards such as merchandise, gift cards and hotel upgrades over more valuable redemptions like free airline tickets.

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Effect Of Select Mobile Ad Optimization Tactics, H1 2014 [TABLE]

Optimizing for CTR raised CTRs for US retail mobile ads by 40%, while restaurant and auto ads were up 33% and 16%, respectively.

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Expected Spending Habits By Generation, June 2014 [TABLE]

A slightly above-average proportion of millennials planned to reduce outlays on entertainment and eating out.

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